Understanding how leads interact with your website, emails, and marketing campaigns is crucial for optimizing conversions. Ligna’s engagement tracking system provides deep insights into user behavior, helping you focus on the leads that matter most.

Watch the Video

In this video, you’ll learn how Ligna’s engagement tracking system works, including:

• How to track website visits, time spent, and link clicks
• Capturing engagement data from emails, landing pages, and external websites
• Using tracking pixels to monitor lead activity across different platforms
• Automatically mapping user behavior back to your CRM
• Segmenting engaged leads for higher-converting campaigns

How Ligna Captures Lead Engagement

Unlike traditional open and click tracking, Ligna provides a complete engagement profile for every lead:

• Website Activity Tracking: See what pages leads visit, how long they stay, and what links they click.
• Email Click Mapping: Connect email clicks to site visits and track engagement beyond open rates.
• External Site Integration: Add Ligna’s tracking pixel to any site to monitor behavior across multiple domains.
• Automatic CRM Syncing: Engagement data is automatically mapped back to the lead profile.
• Smart Filtering & Segmentation: Identify the most engaged leads and prioritize high-intent prospects.

Why Engagement Tracking Matters

Instead of relying solely on open rates, you can focus on leads that:

• Spend significant time on your landing pages
• Click multiple links in your emails
• Return to your site for repeat visits
• Engage with key content like pricing pages or demo sign-ups

These leads are far more likely to convert, and now you have the tools to track and engage them effectively.

Ready to Get Started?

Watch the full video to see how Ligna’s tracking system can help you monitor, analyze, and optimize engagement data for better conversions.